Since 2006 I have been designing the yearly catalog for Alternative Tentacles. I have a good amount of freedom with the cover concept which is nice.
The first concept idea was using a monkey photo that I thought was funny and had used for some demo cassettes previously. Even though I knew Alternative Tentacles from a punk rock perspective they have released tons of spoken word and different styles of music so it has always had to be something that can appeal to a broad audience. I always make sure that the rest of the catalog has some sort of continuity with the cover.
For the second catalog they let me get away with a more of a punk concept where I grabbed the same monkey and decked him out.
For the third one I grabbed once again the same monkey but gave it more of an Amebix thing, dressed up in a henchman getup.
After that it was passed along that Jello said ‘no more monkey’ so we went with an old wood cut print of a krakken attacking a ship that he liked. Of course I added some giant AT bats flying over it for some angle.
To keep the continuity we re-used some coincident artwork which they originally used in ‘The Day the Needles Stood Still’ v/a compilation.
Pizza is one of my favorite types of food so for the latest one I decided to keep going with the octopus tentacles / krakken direction but give it a pizza delivery twist. This one is currently at the press! It should be going out with orders from them in the next month or so.
![2011](https://i0.wp.com/mark.reategui.com/wordpress/wp-content/uploads/2011/07/2011-596x256.jpg?resize=596%2C256&ssl=1)
![2010](https://i0.wp.com/mark.reategui.com/wordpress/wp-content/uploads/2011/07/2010-596x257.jpg?resize=596%2C257&ssl=1)
![2009](https://i0.wp.com/mark.reategui.com/wordpress/wp-content/uploads/2011/07/2009-596x256.jpg?resize=596%2C256&ssl=1)
![2008](https://i0.wp.com/mark.reategui.com/wordpress/wp-content/uploads/2011/07/2008-596x256.jpg?resize=596%2C256&ssl=1)
![2007](https://i0.wp.com/mark.reategui.com/wordpress/wp-content/uploads/2011/07/2007-596x256.jpg?resize=596%2C256&ssl=1)
![2006](https://i0.wp.com/mark.reategui.com/wordpress/wp-content/uploads/2011/07/2006-596x256.jpg?resize=596%2C256&ssl=1)
All of the above catalogs were printed at 1984.
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